37 applicants

Company

Bluevine · 16 hours ago

Web Marketing Manager (Contract)

United States

Contract

Remote

Senior Level, Lead/Staff

$55/hr - $55/hr

8+ years exp

Maximize your interview chances

BankingFinance

No H1B

Insider Connection @Bluevine

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Has a deep understanding of our business, needs, expectations, requirements, and of digital experience testing methodologies (A/B, multivariate, etc.)

Owns the ongoing BlueVine.com Web & Content optimization strategy, implementing test that support an end to end customer journey for key personas / segments

Partners with engineering and operations to maintain and improve the marketing technology tools and systems used to bring more personalized outputs to our customers with speed and stability

Leads the team in determining the approach, deliverables, schedule and tools to deliver multiple projects streams within established constraints

Ensures that stakeholder and leadership signoff is obtained at key points during projects

Designs & develops end to end customer experience tests in conjunction with new product launches, policy & feature updates

Partners on landing page strategies for acquisition and lifecycle programs

Works cross-functionally with peers on product marketing, design, engineering, risk, data science, and insights to develop a web/mobile product roadmap and execute flawlessly against that plan

Implements SEO & CRO programs to meet new customer growth / ROI targets

Has overall responsibility for delivery health of BlueVine projects, facilitating project-related team meetings (i.e. kick-offs, stand-ups, status, reviews, etc.), communicating action steps to the team, and delivering weekly project updates to leadership

Helps update processes and standards for project management design and technical documentation

Directs vendor/third party relationships to support project execution

Communicates project status daily, weekly and monthly during key business reviews

Leads test analysis and retrospective meetings to drive action, learn from and improve web performance

Constantly monitors traffic, funnel conversion, page performance metrics and ROI

Builds team expertise by mentoring team members and offering training in relevant methodologies, techniques, frameworks, etc.

Proactively works to define and/or improve personalization policies and procedures

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital Experience OptimizationConversion Rate OptimizationA/B TestingProject ManagementCustomer Data PlatformsGoogle AnalyticsSEO Best PracticesContent Management SystemsJira PMO SoftwareWeb/Mobile DesignExperimentation PlatformsSalesforce Marketing CloudWordPressTeam Player Mentality

Required

8+ years of experience leading optimization programs

5+ years of experience in project management or web delivery function, working within cross functional teams, and involvement in software/technology or marketing

4+ years experience working in Jira PMO software

Bachelor's Degree required

Top of his/her game regarding testing and optimization, modern product development skills, web/mobile design and content management, web/mobile analytics and organic search

An understanding of digital marketing best practices and keeps abreast of the latest tools, techniques, & technologies

Knowledge and direct experience working with leading digital experience tech platforms: Experimentation platforms (e.g. Optimizely), Site-side analytics and customer data tools (Google Analytics, Segment, etc.), CMS and/or web-tech platforms (e.g. WordPress, Salesforce Marketing Cloud, etc.)

Superb written and verbal communication skills including delivering presentations

A process-driven individual who has effectively managed and executed complex, multi-layer work streams in a fast-paced environment

Strong at multi-tasking and project management skills with a team player mentality

Flexible, Positive, High Energy, Proactive with a strong bias towards action

Passion for BlueVine, its mission, and marketing to small and medium-sized businesses