Ping Identity · 14 hours ago

West Field + Demand Marketing Manager

United States

Full-time

Remote

Mid Level

$140K/yr - $160K/yr

3+ years exp

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Comp. & Benefits

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Responsibilities

Drive demand generation and marketing strategy to deliver pipeline goals for the West sales organization, in collaboration with other marketing teams such as partner marketing, product marketing and digital demand generation teams.

Collaborate with divisional sales stakeholders to build an integrated marketing and communications plan to support the sales goals/priorities, and leverage corporate marketing strategy/ initiatives.

Develop and implement a marketing plan to support revenue goals, including regional integration, alliances and directly-managed tactics, campaigns, events and activities to executive, management and technical audiences.

Manage a regional marketing dashboard that tracks effectiveness & impact of marketing spend on pipeline, using defined tools and resources. Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking.

Develop consistent and regular reviews and ongoing communication with sales stakeholders.

Manage marketing calendar to ensure alignment with corporate and partner programs as appropriate.

Support the brand, leverage local and social media to drive awareness, demand gen and audience acquisition.

Qualification

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3-5 years marketing experience2+ years field marketing experienceIntegrated marketing plan developmentFamiliar with Security IT marketsIdentity & Access ManagementAccount-based marketingOnline marketingSocial media marketingEvent marketing

Required

Bachelor’s degree.

Minimum 3-5 years of directly relevant, hands-on marketing experience with a demonstrated ability to drive and execute successful integrated marketing programs.

Minimum of 2+ years experience in leading field marketing campaigns for a high-tech company.

Familiar with Security or related IT Markets, Products, Software and Services.

Understanding of Identity & Access Management target markets, competitive industry, strategy and product lines a plus.

Proven ability to work with sales teams and multiple levels of management, while being highly responsive.

Ability to develop and execute an integrated marketing plan.

Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences.

Ability to manage, collaborate, leverage and thrive in a fast paced matrix environment.

Experience in all facets of marketing including account-based marketing, online, social media and events.

Willing and able to travel for events across the Western US and Canada regions up to 20% of the time.

High energy, enthusiasm, initiative, and flexibility.