TikTok · 10 months ago
Integrated Marketing Manager, Brand & Creator Ecosystems
Los Angeles, CA
Full-time
Onsite
Mid Level
$122K/yr - $276K/yr
3+ years expTikTok is a leading destination for short-form mobile video, and they are seeking an Integrated Marketing Manager for their Brand & Creator Ecosystems team. The role involves strategizing and executing marketing campaigns and sponsorship packages to drive advertising revenue growth, collaborating closely with global teams to create impactful brand activation experiences.
Social MediaVideoMedia and EntertainmentMarketingContent CreatorsContent Discovery
Responsibilities
Design Tentpole Moment marketing campaign and sponsorship packages catering to brand needs to drive advertising revenue growth for North American brands through sponsorship packages. This includes integrating TikTok's standard and non-standard advertising solutions, bespoke creator resources, and developing marketing plans aligned with key tentpole moments across industries. Collaborate closely with advertiser enablement teams to package integrated marketing campaigns and drive incremental branding revenue
Ideate tentpole projects, execute, manage, build showcase. Establish standardized SOPs spanning opportunity identification (Pre-Sale) to post-campaign analysis (Post-Mortem), coordinating cross-functional resources across 12+ global teams (Business Marketing, Sales Ops, Product Solutions, etc.). Utilize data analysis to refine strategies and optimize performance
Lead end-to-end execution of $1M+ strategic campaigns with strong project management methodology, including product requirements, integrated resource allocation, risk management, and ensuring the smooth operation of sponsorship activities
Conceptualize and develop tentpole projects, execute marketing initiatives, and build best-in-class showcases to drive advertiser interest and revenue growth. Craft compelling showcases from Conceptualization and development of tentpole projects, and build best-in-class showcases
Qualification
Required
Bachelor's degree or higher, with at least 3 years of experience in advertising agencies, brand management, or media-integrated marketing roles
Familiarity with integrated marketing platforms, IP project sponsorship, influencer marketing, and product commercialization
Possess excellent communication, collaboration, and project management skills, with strong experience in project implementation and coordination, actively driving sponsorship initiatives and their execution
Exceptional strategic planning abilities, with strong strategic expression and logical reasoning skills, as well as a solid understanding of product concepts
Preferred
Understanding of overseas markets, particularly the brand marketing ecosystem and influencer marketing landscape in North America
Experience in brand marketing strategies and industry/client services within the luxury goods, beauty, or fast-moving consumer goods sectors
Strong verbal and written communication skills, with extensive experience in methodology development, proposal presentations, and public speaking
Open-minded and flexible thinker, with strong cross-departmental communication and coordination abilities, high resilience under pressure, and strong self-motivation to achieve results
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-02-26
Search Engine Journal
2026-02-26
Sports Business Journal
2026-02-25
Company data provided by crunchbase