BD · 10 months ago
Associate Global Marketing Manager - Cytology
USA NJ - Franklin Lakes
Full-time
Onsite
Entry Level
$92K/yr - $151K/yr
2+ years expBD is one of the largest global medical technology companies in the world, dedicated to advancing the world of health. The Associate Global Marketing Manager, Cytology, is responsible for developing brand strategy and managing communications, while fostering relationships with regional marketing teams to drive growth.
Medical DeviceHealthcareHealth CareTechnical Support
Responsibilities
Assists in developing global brand strategy, helping to identify and prioritize key regions for growth and communicating product value
Supports the development of portfolio brand, ensuring worldwide compliance to brand attributes and overall identifiable presence in the markets it serves
Earns trust and maintains engaging and inspiring relationships with the regional downstream marketing teams, their peers and their leaders. Supporting regional teams to deliver best-in-class marketing tailored to the market and the customer they serve
Works with marketing communications to develop portfolio campaigns and tactics for the platform. Key areas of focus include, brand strategy, playbooks for platform, digital assets, global webinars, global value dossier, objection handlers, '3Whys' and competitive positioning
Partners with product management counterpart to ensure seamless transition of customer research and product management into downstream action
Reporting against important metrics and return on investment of these tactical activities back key partners. Making recommendations for improvements proactively
Assists the development of relevant marketing plans
Develops/maintains a clear understanding of applicable disease spaces, customers and the patients the product serves
Collaborates with Medical Affairs, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy and KOL development
This role will also be responsible for the Veeva process of approving marketing documents for the downstream team
Adheres to all company policies, procedures and business ethics codes
Qualification
Required
BA/BS degree required
2+ years of experience in worldwide strategic marketing, global marketing and product management
Foundational marketing and business sense
Creative, energetic and dedicated to the science and art of Marketing
Desire to over-deliver to customer expectations best-in-class marketing
Willingness and ability to work independently and autonomously
Analytical skills with the ability to translate insights into actionable plans
Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas
Presentation and communication skills - written and oral - for a wide variety of audiences
Strong interpersonal skills, ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners
Leadership presence with ability to utilize organizational channels, comfortable with complex and matrixed-team environments
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing
Flexibility to travel globally to regions and customer sites at least 20% of the time
Preferred
Four year scientific, marketing or business degree preferred
MBA optional
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Richard Byrd
Executive Vice President and President Interventional Segment
Recent News
Medical Product Outsourcing
2026-02-25
Company data provided by crunchbase