BD · 10 months ago
Global Marketing Manager Instruments
USA NJ - Franklin Lakes
Full-time
Onsite
Mid Level
$100K/yr - $164K/yr
4+ years expBD is one of the largest global medical technology companies in the world, and they are seeking a Global Marketing Manager for Instruments. This role is responsible for driving market growth and awareness of critical instrument platforms, developing brand strategies, and collaborating with regional teams to ensure effective marketing execution.
Medical DeviceHealthcareHealth CareTechnical Support
Responsibilities
Leads and owns global brand strategy, identifying and prioritizing key regions for growth and communicating product value and embedding strong customer centric focus into portfolio
Develops, evolves and owns portfolio brand, ensuring worldwide compliance to brand attributes and overall identifiable presence in the markets it serves
Earns trust and maintains engaging and inspiring relationships with the regional downstream marketing teams, their peers and their leaders. Supporting regional teams to deliver best-in-class marketing tailored to the market and the customer they serve
Leads Global Downstream marketing efforts in developing portfolio campaigns and tactics for the platform and provides support and leadership for regional rollout and execution. Key areas of focus include, brand strategy, playbooks for platform, digital assets, global webinars, global value dossier, objection handlers, '3Whys' and competitive positioning
Creates a strong partnership with product management counterpart to ensure seamless transition of customer research and product management into downstream action
Reporting against important metrics and return on investment of these tactical activities back to the WW Director and other key partners. Making recommendations for improvements proactively
Develops regular regional WW brand and platform updates; including segmentation, targeting, messaging, research, customer personas, value proposition and evidence to support all
Supports select strategically relevant WW tradeshow positioning and messaging development
Works with regional sales and marketing teams to align global platform plans in each region to overall brand and platform strategy
Leads marketing plan and ASR global guidance for the portfolio, creating and setting clear vision, strategies and goals for WW platform success
Develops/maintains a clear understanding of applicable disease spaces, customers and the patients the product serves
Effectively partners and collaborates with Medical Affairs, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy and KOL development
Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team
Qualification
Required
BA/BS degree required
4+ years of experience in worldwide strategic marketing, global marketing and product management with a focus on commercialization excellence, product and portfolio management and brand strategy
Strong marketing and business acumen
Creative, energetic and dedicated to the science and art of Marketing
An empathetic, servant leader that inspires and seeks regional consensus to global strategy, brand goals and marketing activities
Visionary in approach, who seeks to learn from regions and functions, with a desire to over deliver to partner expectations best-in-class marketing
Willingness and ability to work independently and autonomously
Critical thinking and implementation skills; analytical skills with the ability to translate insights into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, implement and deliver results
Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas
Excellent presentation and communication skills - written and oral - for a wide variety of audiences
Excellent interpersonal skills, ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners
Leadership presence with ability to utilize organizational channels, comfortable with complex and matrixed-team environments
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing
Flexibility to travel globally to regions and customer sites at least 20% of the time
Preferred
Four year scientific, marketing or business degree preferred
MBA optional
Benefits
Competitive package of compensation and benefits programs
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Richard Byrd
Executive Vice President and President Interventional Segment
Recent News
Medical Product Outsourcing
2026-02-25
Company data provided by crunchbase