Alpaca · 1 month ago
Director, Channel Partnerships – Alpaca Connect Marketplace
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expAlpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure company seeking a Director of Channel Partnerships to lead the global growth of the Alpaca Connect Marketplace. This role involves defining product strategy, driving partner acquisition, and ensuring technical partnership enablement to establish Alpaca as a leading marketplace for embedded investing and trading infrastructure.
Developer APIsFinancial ServicesFinTechTrading Platform
Responsibilities
Define the product roadmap for Alpaca Connect in collaboration with Product, Engineering, Operations and Developer Experience teams
Champion a partner-first architecture: streamlined OAuth flows, unified onboarding, sandbox environments, and API documentation
Benchmark against competitors to build the most frictionless integration experience in the market
Develop standardized partner SDKs, templates, and technical onboarding documentation
Source and close partnerships with fintechs, trading tools, analytics providers, and wealth platforms
Build a curated ecosystem across categories such as portfolio analytics, research, tax optimization, compliance, KYC, payments, and automation tools
Drive co-development initiatives—helping partners build new use cases leveraging Alpaca’s APIs (Broker API, Trading API, OAuth, and account funding)
Translate business opportunities into product integration requirements, working directly with partner CTOs, product leads, and engineers
Lead technical workshops, solution design sessions, and API architecture reviews
Ensure partner integrations meet Alpaca’s standards for scalability, data security, and regulatory compliance
Collaborate with Developer Relations to improve partner tooling, SDKs, and marketplace discoverability
Design tiered monetization models (rev share, referral, usage-based pricing) for marketplace partnerships
Develop launch playbooks, partner certification programs, and co-marketing campaigns
Track KPIs such as number of active integrations, API call volume, partner-sourced accounts, and transaction growth
Partner with Engineering, Product, Marketing, Compliance, and Customer Success to deliver an end-to-end partner experience
Advocate internally for partner-driven feature requests that unlock new integration categories
Represent Alpaca at industry events, conferences, and developer summits to grow brand recognition
Qualification
Required
8–12 years of experience in partnerships, platform ecosystems, or product management within fintech, trading, SaaS, or API-driven companies
Strong technical acumen: ability to understand REST APIs, OAuth 2.0 flows, webhooks, data schemas, and developer onboarding processes
Proven experience driving channel or marketplace growth—ideally building or scaling an integration marketplace or API platform
Deep understanding of brokerage, custody, trading infrastructure, or financial data systems
Ability to interface confidently with engineers, product teams, and C-level executives
Exceptional communication, negotiation, and stakeholder management skills
Analytical mindset with experience building dashboards and tracking GTM impact (HubSpot, Salesforce, Looker, etc.)
Benefits
Competitive Salary & Stock Options
Health Benefits
New Hire Home-Office Setup: One-time USD $500
Monthly Stipend: USD $150 per month via a Brex Card
Company
Alpaca
Alpaca is a financial system platform that allows developers and businesses to build apps, embed investing, and trade algorithms.
201-500 employees
H1B Sponsorship
Alpaca has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$138.8MKey Investors
SBI GroupPortage VenturesSpark Capital
2025-04-23Series C· $52M
2023-10-12Convertible Note· $15M
2021-08-30Series B· $50M
Leadership Team
Yoshi Yokokawa
Co-Founder and CEO
Hitoshi Harada
CPO and Co-Founder
Recent News
Morningstar.com
2026-01-07
2025-12-17
2025-12-09
Company data provided by crunchbase