HiOctave (HiO) · 6 days ago
Founding GTM Lead
NYC Metro Area
Full-time
Onsite
Senior Level
$160K/yr - $180K/yr
6+ years expHiOctave is building an AI powered customer experience platform for SMBs, seeking a Founding GTM Lead to define their go-to-market strategy. This role involves customer discovery, onboarding users, and translating market signals into product decisions, while working closely with the CEO and product team.
Artificial Intelligence (AI)Customer ServiceSmall and Medium Businesses
Responsibilities
Lead qualitative and quantitative ICP research, including user interviews, usability tests, and early win loss analysis
Continuously refine ICP hypotheses and segmentation based on direct customer signal and product usage
Own the 'New User Experience'. Define activation events, time to first value, identify exactly where an SMB owner gets confused and work with the Product and Engineering team to simplify the flow or build 'just-in-time' education
Identify friction and drop off points and address them through targeted experiments
Test our pricing and packaging with usage-based signals and trials to find the 'sweet spot' for SMB budgets
Provide data backed recommendations on pricing and packaging strategy
Drive growth and monetization experiments inside the product
Validate acquisition and conversion mechanics through small, controlled tests, prioritizing learning before efficiency or scale
Execute 'unscalable' experiments to find our users - whether that’s niche community engagement, direct outreach, or micro-influencer partnerships
Qualification
Required
6+ Years Experience: Likely in Product Marketing, Growth, or as a 'Founder in Residence' at a PLG SaaS company
The SMB / VSB Specialist: You understand that 'Small Business' isn't a monolith. You know how to talk to a 10-person agency or a local service provider - audience empathy is your superpower
Entrepreneurial Mindset: Comfortable operating with ambiguity, incomplete data, and fast iteration, opinionated but evidence driven, willing to change direction based on data
Technical Literacy: Hands on experience with modern growth, analytics, and experimentation stacks
Analytical Mindset: Strong analytical skills and comfort working with product and behavioral data. Able to synthesize qualitative and quantitative signals into clear insights and recommendations
Self-Starter: Builder mentality, you take initiative, own projects end to end and turn ideas into actions without waiting for detailed directions
Benefits
Competitive compensation package
Company
HiOctave (HiO)
We are HiOctave (or HiO) - Where AI efficiency meets human empathy in customer experience for Small and Medium businesses.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$15MKey Investors
Khosla Ventures
2025-10-08Seed· $15M
Leadership Team
Golan Agmon
CEO, Co-Founder
Company data provided by crunchbase