Is LinkedIn Premium Worth it? A Comprehensive Review

Whether you are a student, job seeker, recruiter, or salesman, a basic LinkedIn account allows you to set up your profile to build your brand, find and connect with other LinkedIn members, receive unlimited InMail messages, get weekly alerts on three searches, etc. If you have further professional needs, you may turn to LinkedIn Premium. Then, what is LinkedIn Premium? how much does LinkedIn premium cost? More importantly, should you get a LinkedIn premium? In this post, we will show you the LinkedIn Premium review. So, you will get all the answers to those questions, and LinkedIn Premium is worth it.

What LinkedIn Premium Is

LinkedIn Premium is a premium subscription that offers enhanced features and capabilities beyond the basic free LinkedIn account. It is a paid subscription certainly with a free trial.

LinkedIn Premium has different premium tiers for specific needs, including Premium Career for job seekers, Premium Business for business professionals, Sales Navigator for sales professionals, and Recruiter Lite for recruiters. That is to say, how can LinkedIn Premium help you depends on what your needs are. 

Next, we will introduce what LinkedIn Premium offers and its value.

How Can LinkedIn Premium Help You

The main benefits of LinkedIn Premium are:

Enhanced Profile Visibility

• Your profile appears more prominently in search results
• Stand out to potential employers and recruiters
• Featured applicant status when applying for jobs

InMail Credits

• Ability to directly message people outside your network
• Connect with recruiters and hiring managers
• One of the most valuable features for job seekers

Who’s Viewed Your Profile

• See everyone who has viewed your profile
• Get detailed insights about profile viewers
• Track your profile’s visibility

Advanced Search Features

• More detailed search filters
• Better ability to find relevant connections
• Enhanced search functionality for job seekers and business professionals

Career and Business Insights

• Access to salary insights
• Competitive intelligence
• Industry trends and analysis
• Company insights

Learning Features

• Access to LinkedIn Learning courses
• Professional development resources
• Skill-building opportunities

Job Seeking Advantages

• See how you compare to other applicants
• Featured applicant placement
• Salary insights for job postings
• Early access to job postings

In addition to the overall advantages of LinkedIn Premium, you may consider the clear and exact benefits when you need to decide which price plan to choose.

Is LinkedIn Premium Worth It for Different Users?

Key Considerations for Different Users :

As job seekers, you should consider Premium Career. Because it covers new essential job-seeking features to help you get hired, including AI-powered advice and writing assistance on job search, how you compare to other applicants, get in touch with hiring managers, etc.

As business professionals, you should evaluate Premium Business or Sales Navigator, depending on whether the focus is on general business growth or specific sales activities, and the team size and collaboration needs. 

• Premium Business helps you find and contact the right people with AI message drafts, AI profile writing assistant, 15 InMails per month, unlimited people browsing, etc. You can stay sharp and grow your professional brand with a custom call to action, 22,000+ LinkedIn learning courses, and full access to interview preparation tools.

• While Sales Navigator helps you find leads and accounts in your target market. Except for the outreach methods that Business provides, it will custom lead and account lists to find the right leads and accounts with advanced search, tracking their activity. So you can get real-time insights for warm outreach and build trusted relationships with customers and prospects.

For recruiters, Recruiter Lite is specifically designed for hiring needs, which is best for companies with regular hiring requirements. It includes advanced talent search features. Target the right candidates and contact candidates outside your direct network.

Pricing and Value Proposition for Each Group User:

• Premium Career: Generally the most affordable option, around $39.99/month, targeted at individual professionals
• Premium Business: $59.99-$69.99/month, offers broader business features
• Sales Navigator: Higher-tier pricing of $99.99/month with advanced sales features
• Recruiter Lite: Starting around $140-170/month for professional recruiting tools

Before paying, LinkedIn will recommend the right plan for you through some questions. And, remember that prices can vary based on: your geographic location, current promotions, seasonal offers, bulk purchasing options, length of commitment (monthly vs. annual). 

It’s recommended to start with the free trial to test features and compare plans based on your specific use case.

Is LinkedIn Premium Worth It?

It is worth it if you need the advantages of LinkedIn Premium above. And it depends on the primary goal for using Premium. You can evaluate which features you actually need and start a free trial according to the information above. So you can dig into the benefits and disadvantages of LinkedIn Premium for yourself.

Target Users of LinkedIn Premium

LinkedIn Premium offers different tiers tailored to specific user groups. Here’s a breakdown of each tier and its target users:

LinkedIn Premium Career Target Users:

• Job seekers
• Career changers
• Professionals looking for advancement
• Students entering the job market Features focused on job searching and career development

LinkedIn Premium Business Target Users:

• Business owners
• Entrepreneurs
• Business development professionals
• Industry analysts Features focused on business growth and networking 

Sales Navigator Target Users:

• Sales professionals
• Business development representatives
• Account managers
• Lead generation specialists Features focused on lead generation and sales prospecting

Recruiter Lite Target Users:

• HR professionals
• Recruiters
• Hiring managers
• Talent acquisition specialists Features focused on finding and hiring talent

FAQs on LinkedIn Premium

What is the difference between premium and regular LinkedIn?

Free LinkedIn Features:

1. Basic Networking

• Create a professional profile
• Connect with people you know
• Join groups
• Basic search functionality
• Limited profile viewing

2. Basic Job Search

• View and apply to posted jobs
• Limited salary insights
• Basic company information
• Limited applicant insights

3. Content Sharing

• Post updates
• Share articles
• Engage with others’ content
• Basic analytics

Premium LinkedIn Additional Features:

1. Enhanced Visibility

• Featured applicant status
• Profile appears higher in search results
• Stand out to recruiters
• “Featured” profile badge

2. Advanced Communication

• InMail credits to message anyone
• Unlimited profile viewing
• See who viewed your profile
• Extended network access

3. Enhanced Job Search

• Complete salary insights
• Detailed applicant comparisons
• See how you rank against other candidates
• Priority application status

4. Advanced Search and Filters

• Advanced search filters
• Saved searches
• More detailed company insights
• Extended search results

5. Learning and Development

• Access to LinkedIn Learning courses
• Professional development resources
• Skills assessments
• Learning paths

6. Business Intelligence

• Competitive insights
• Industry trends
• Company growth metrics
• Market analysis

Key Limitations of Free Account:

1. Network Visibility

• Limited profile viewing
• Can’t see all who viewed your profile
• Limited search results

2. Communication

• Can only message connections
• No InMail credits
• Limited reach outside the network

3. Job Search

• Basic application features
• Limited salary data
• Basic candidate insights

Is it easier to get a job with LinkedIn Premium?

According to LinkedIn, Premium members are 2.6x more likely to get hired on average.

More questions you may consider about Premium accounts.

Conclusion

Speaking of LinkedIn Premium, you may wonder if LinkedIn Premium is worth the cost. All the parts above review LinkedIn Premium from its benefits overall, and for different user groups, costs, etc. Hope you can find the exact answer according to your needs

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